RECYCLE

The Newspaper that becomes a plant.

In Japan, one of the most famous daily newspapers there invented a one hundred percent sustainable newspaper, invented by the publisher of the famous Japanese daily, The Mainichi Shimbunsha. Called the 'Green Newspaper', it is not the first sustainable initiative by the Japanese daily.

The idea was conceived by Dentsu Inc, one of Japan’s largest advertising agencies. By a mixture of recycled paper, water and small flowers or herb seeds when torn it into small pieces, planted and watered within a few weeks it will have made plants and flowers; although recycled paper is not a brand new thing.

 

The eco-friendly newspaper has had a huge success, a circulation of over four million copies a day across the country and revenues of about eighty million yen, equivalent to over $700,000. The initiative has also involved schools in order to raise children’s awareness on environmental issues and teach them the importance of recycling.